I'm F*%&ing Matt Damon...

Jimmy Kimmel, host of Jimmy Kimmel Live!, a later night American talk show has always made Matt Damon the butt of his jokes.

A bit of history:

Frequently at the end of his show, Kimmel thanks the audience and then adds, "Our apologies to Matt Damon, we ran out of time."

When Matt Damon did actually appear on the show, Jimmy Kimmel started with a montage of clips showing the numerous times he had said those words, and then gave a very lengthy introduction. When Damon finally appeared on stage, Kimmel apologised and said (you guessed it) “sorry, the show is out of time.” This running joke continued for years on the Kimmel show.

Matt gets revenge.

In January 2008, Kimmel's long-time girlfriend (and fellow comedian) Sarah Silverman announced, via a music video, that she had been "f*%$g Matt Damon." Damon brought up Kimmel's long running gag by telling Kimmel at the end of the video, "Jimmy, we're out of time. Sorry."

This brilliantly catchy tune and very funny music video, won Sarah Silverman an Emmy Award for Outstanding Original Music And Lyrics.

Kimmel’s revenge

As Kimmel rightly stated himself, the ‘I’m F%$ing Matt Damon song became an instant Internet hit. Kimmel jokes that it was “bigger than that fat kid with the light saber”

After the 2008 Oscars, Kimmel got his ‘revenge’ on Sarah, by showing off his own music video: “I’m F$%ing Ben Affleck”

In addition to Ben Affleck, the video stars some of holiwoods biggest names including Robin Williams, Harrison Ford, Cameron Diaz and even Brad Pitt (as the Pizza Delivery guy). Also look out for Christina Applegate, Don Cheadle, Dominic Monaghan (the guy from Lost), Meat Loaf, Macy Gray, and Josh Groban.

Tron Guy

Now here’s a guy who’s not afraid to make fun of himself.

Jay Maynard is a computer programmer and system administrator. But he’s most famous for the hand-painted spandex costume he created, which was inspired by the movie TRON.

He wore the suit at Penguicon 2.0, a science-fiction and Linux convention he attended. After some positive feedback from his fellow conventioneers, Jay decided to add a link his site, Tronguy.net, on the popular tech blog Slashdot.

He received hundreds of comments – most of them negative. "Ahhh! Fat guy in spandex!" Initially, Maynard was hurt by the comments, but he soon realised that there were a few people who saluted his fanaticism and maybe even empathized with him.

"I finally decided that if somebody's got a problem, too bad," Maynard says. "I'm going to have fun my way."

He also started receiving interview requests from radio shows and TV programmes. "They were approaching it strictly from the angle of 'Let's make fun of the geek,' " Maynard says. "But I think I won them over."

He appeared on Jimmy Kimmel Live and was such a hit that Kimmel hired him as a temporary on-air correspondent. As Tron Guy, Maynard interviewed people at a bodybuilding contest, a pit bull show and a screening of the movie Fahrenheit 9/11. Each time, he brought the conversation back to Tron.

"The biggest thing I've learned," he admits, "is that no matter what the opinions of the big, unwashed masses are, I'm going to have fun my way."

Jay registered the domain Tronguy.net and keeps a LiveJournal. Tron guy has appeared at many conventions and other public appearances in full costume, he’s stood up in support of issues like net neutrality and he’s done many interviews about his Internet fame.

He’s also been parodied on South Park, along with a whole bunch of other memes. Because he sees the funny side of his Internet fame, and plays it up, Tron Guy has actually become a well-liked character, with many people commending him for his courage for being himself.